Since Joseph Beuys’ statement “everyone is an artist”, all artistic creation is declared to be art. This makes it even more difficult for art market players to select the right artists and artworks for their concept, and to establish them on the market.

This insecurity of the art market makes itself increasingly felt through the inhibition of art buyers, who have to trust in the proficiency of their gallerist and make a purchase decision without consulting the broader opinion of art experts.

We give galleries the opportunity to get a picture of contemporary art sensibilities, thereby simplifying the decision-making process for buyers and reducing their buying anxiety by providing them with a broad range of opinions.

Galleries can discover new artists, identify trends early, promote their own artists and get an overview of the contemporary art sensibility to better represent and market their art, whilst gaining prominence in the contemporary art world.